100+ PPC Strategy to Increase Sales

Here’s a comprehensive list of 100+ PPC strategies to help increase sales. These tactics cover everything from campaign setup, targeting, ad copy optimization, and advanced bidding techniques to ensure your PPC campaigns drive conversions efficiently.

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I. Campaign Structure & Setup (1-20)

1. Break campaigns by product/service category for better ad targeting.
2. Segment campaigns based on buyer intent (e.g., branded vs non-branded).
3. Use Single Keyword Ad Groups (SKAGs) for highly specific targeting.
4. Create a campaign for competitors’ brand terms (carefully adhering to platform policies).
5. Run separate campaigns for Search and Display Networks.
6. Use dynamic search ads to target new queries without keyword research.
7. Leverage seasonal campaigns (e.g., Diwali offers, Black Friday sales).
8. Setup remarketing campaigns for cart abandoners.
9. Enable geo-targeted campaigns to focus on regions with higher conversion rates.
10. Create time-specific ad schedules to focus on peak traffic hours.
11. Use ad customizers to dynamically change offers or product availability.
12. Set up campaigns for different funnel stages (TOFU, MOFU, BOFU).
13. Exclude irrelevant locations that have poor conversion potential.
14. Create mobile-only campaigns to optimize mobile traffic better.
15. Use campaign drafts and experiments for controlled testing.
16. Implement local inventory ads for nearby customers.
17. Group keywords by theme (brand, product, competitor, etc.).
18. Use dynamic remarketing ads for more personalized targeting.
19. Set separate bidding strategies for different networks (search vs. display).
20. Limit frequency cap on display ads to avoid ad fatigue.

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II. Keyword & Targeting Optimization (21-40)

21. Conduct keyword research regularly using tools like Google Keyword Planner or SEMrush.
22. Use negative keywords to avoid wasting budget on irrelevant clicks.
23. Target high-converting long-tail keywords.
24. Bid higher on branded keywords to dominate search results.
25. Use RLSA (Remarketing Lists for Search Ads) to re-target previous visitors.
26. Target keywords based on buyer’s stage (e.g., informational vs. transactional).
27. Use match types strategically (broad, phrase, exact).
28. Test keyword insertion in ad copy for relevance.
29. Monitor search terms report and add negative keywords regularly.
30. Target specific devices with different keyword strategies.
31. Experiment with audience targeting in Search campaigns.
32. Use in-market audience segments to reach high-intent customers.
33. Test different keyword themes (product benefits vs product features).
34. Enable demographic targeting filters.
35. Utilize “similar audiences” for display campaigns.
36. Bid more aggressively on top-performing keywords.
37. Optimize keyword bids by location.
38. Use competitor keywords smartly.
39. Analyze auction insights to adjust bids.
40. Add keywords based on voice search trends.

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III. Ad Copy & Creative Optimization (41-60)

41. A/B test ad copy to identify top performers.
42. Use emotional triggers in headlines.
43. Highlight urgency and scarcity (e.g., “Limited Time Offer!”).
44. Incorporate numbers and statistics in ad text.
45. Use dynamic keyword insertion to improve ad relevance.
46. Write compelling CTAs (e.g., “Shop Now,” “Get 50% Off”).
47. Use benefit-oriented language rather than feature descriptions.
48. Create ads with free shipping offers.
49. Ensure consistency between ad copy and landing page content.
50. Use countdown timers in ads to create urgency.
51. Test responsive search ads to see which combinations work best.
52. Create multiple ad variations for testing.
53. Use ad extensions (sitelinks, callouts, structured snippets).
54. Leverage social proof (e.g., “Rated 5 Stars by 2000+ Customers”).
55. Utilize video ads for high engagement on display networks.
56. Highlight discounts and special offers.
57. Write ads for each stage of the buyer’s journey.
58. Use power words (e.g., “Exclusive,” “Instant,” “Guaranteed”).
59. Optimize headlines for mobile with shorter phrases.
60. Feature testimonials in display ads.

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IV. Bidding Strategies (61-80)

61. Use manual CPC for tighter control on bids.
62. Experiment with Enhanced CPC for better conversions.
63. Test automated bidding strategies (e.g., Target ROAS, Target CPA).
64. Set bid adjustments for locations with higher conversion rates.
65. Increase bids during peak sales periods.
66. Lower bids on weekends if traffic drops.
67. Use portfolio bid strategies to manage multiple campaigns.
68. Set up bid rules to automatically adjust based on performance.
69. Bid more on specific devices (e.g., mobile or tablet).
70. Bid more aggressively on competitor keywords.
71. Monitor Impression Share reports and adjust bids accordingly.
72. Use historical data to adjust bids seasonally.
73. Bid differently based on audience lists (e.g., high-intent buyers).
74. Increase bids on profitable keywords.
75. Use dayparting to optimize bids for specific times of the day.
76. Lower bids for non-converting search terms.
77. Use geo-bid modifiers for high-performing locations.
78. Create automated bid rules based on ROAS targets.
79. Monitor competition’s bidding trends using auction insights.
80. Optimize bids weekly based on new data.

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V. Landing Page Optimization (81-100)

81. Ensure landing pages are fast-loading.
82. Align landing page content with ad copy.
83. Use clear and concise CTAs on landing pages.
84. A/B test landing pages to improve conversion rates.
85. Ensure mobile-friendliness of landing pages.
86. Use trust signals (e.g., SSL, customer reviews).
87. Optimize forms for easy submission.
88. Remove unnecessary fields from forms.
89. Use exit-intent pop-ups to capture leads.
90. Implement heatmaps to see where users click.
91. Add live chat on landing pages for immediate assistance.
92. Create personalized landing pages for different campaigns.
93. Use high-quality images and videos.
94. Reduce page distractions (e.g., limit navigation).
95. Include FAQs on landing pages.
96. Offer multiple payment options if relevant.
97. Add urgency elements (e.g., stock countdowns).
98. Use sticky CTAs for better visibility.
99. Track page performance regularly using Google Analytics.
100. Implement conversion tracking to attribute sales to PPC efforts.

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VI. Advanced Strategies (101-110)

101. Integrate Google Analytics with Google Ads for deeper insights.
102. Use cross-channel retargeting (PPC + Social Media).
103. Test Performance Max campaigns for automated optimization.
104. Run Smart Shopping campaigns for eCommerce products.
105. Use first-party data for audience creation.
106. Target abandoned cart users via Google Ads.
107. Analyze Lifetime Value (LTV) and adjust bids accordingly.
108. Utilize Google’s Recommendations tab for optimizations.
109. Monitor competitor ads using tools like SpyFu or SEMrush.
110. Run post-campaign analysis to refine future strategies.

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By leveraging these PPC strategies, you can effectively optimize your campaigns, lower CPC, and boost overall conversions and sales.